Press Release (fwd)

Lawrence Brown (lbrown@cisco.com)
Tue, 7 Feb 1995 18:48:51 -0500


Forwarded message:
>From tparker@cisco.com Tue Feb 7 15:39:25 1995
From: Tracy LaQuey Parker <tparker@cisco.com>
Message-Id: <199502072338.PAA12202@lint.cisco.com>
Subject: Press Release (fwd)
To: edu-team@cisco.com
Date: Tue, 7 Feb 95 15:38:49 PST
Cc: tracy@cisco.com (Tracy LaQuey Parker)
X-Mailer: ELM [version 2.3 PL11]

FYI.

--Tracy

Tuesday, February 7, 1995

CISCO SYSTEMS TO LICENSE APPLE NETWORKED MULTIMEDIA TECHNOLOGY

Apple today announced that Cisco Systems, Inc., leading vendor of
internetworking equipment, is licensing networked multimedia technology from
Apple. The technology area of this licensing arrangement allows end-users to
broadcast digital audio and video from their personal computers on stand-alone
or enterprise networks. Apple's networking technology is included in the
QuickTime Conferencing architecture, also announced today.
Using QuickTime Conferencing technology, audio-video broadcasts can be
viewed by network users from their desktop or portable computers, while using a
minimum of network bandwidth.

For example,
-- A seminar on advanced mathematics is being given in a large
university. Students can view the seminar on their desktop
networked computers from their dorm rooms, labs or offices.
-- A speech is being given on environmental effects of heavy
commuter traffic. The home office of a telecommuter is wired into
the corporate local-area network, and the speech can be viewed in
real-time and recorded into a QuickTime movie for archival
purposes.
-- A variety of new CD-audio releases for big-band, classical and
pop music are being broadcast 24 hours a day on the corporate-wide,
high-speed network of a West Coast record company. Employees all over
the country can sample the musical tracks from their desktop and
portable computers from any point on the nationwide digital network.
-- A company-wide communications meeting can be broadcast for
easy viewing by all employees at their desktop.

Apple's multicast protocols minimize the amount of network bandwidth required
to distribute multimedia data streams on distributed networks. Instead of
flooding the entire network with broadcast packets for this type of
application, multimedia data only flows to those users on the network who
request the data, thereby producing an efficient distribution of multimedia
streams.
"The licensing of Apple's multicast protocols to Cisco is an exciting event
for users of Macintosh and Power Macintosh computers. This is the first step
towards making it easier to allow multimedia data streams to be broadcast and
viewed from any point on the network with high performance", said Tony Moraros,
product manager of AppleTalk network protocols, at Cisco Systems Inc.
Cisco is licensing from Apple the Simple Multicast Routing Protocol (SMRP),
a specialized network protocol for routing multimedia data streams on
enterprise networks. The protocol licensed by Cisco Systems, Inc. works in
conjunction with multicast extensions to the AppleTalk protocol, in use today
on millions of Macintosh and Power Macintosh personal computers. Apple's newly
developed multicast protocols are included in the QuickTime Conferencing
software products, also announced today.
Cisco Systems, Inc., headquartered in San Jose, California, is the leading
global supplier of enterprise networks, including routers, LAN and ATM
switches, dial-up access servers, and network management software. These
products, integrated by Cisco's Internetwork Operating System (IOS), link
geographically dispersed LANs, WANs and IBM networks.

-- 
Lawrence H. Brown, Cisco Systems lbrown@cisco.com (408)526-4487
Todays Quote: "Imagination is the one weapon in the war against reality."
Todays Hot URL: http://sunsite.unc.edu/cisco/edu-arch.html
Another Hot URL: http://www.halcyon.com/superguy/superguy.html