Toad the Wet Sprocket Today

Jay Ashcraft (ashcraft@uts.cc.utexas.edu)
Tue, 30 May 1995 10:46:51 -0500


TOAD THE WET SPROCKET TO LAUNCH MUCHMUSIC ON CUSeeMe INTERNET TECHNOLOGY
ON MAY 30TH IN AUSTIN, TEXAS

KVR-9--A COMPLETELY COLLEGE STUDENT-OPERATED BROADCAST TV STATION -- TO
MAKE MUCHMUSIC THE FIRST MUSIC CHANNEL AVAILABLE ON THE INTERNET
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To exhibit the newest phase in computer technology, MuchMusic and KVR-9 at
the University of Texas at Austin have invited one of today's most popular
new acts, Toad the Wet Sprocket, to participate in the launch of the first
MuchMusic CUSeeME broadcast.

Directions for accessing the feed can be located on KVR-9's world wide web
site (http://www.utexas.edu/depts/output/www/tstv.html). On Tuesday, May
30th, the band will be discussing how technology is currently affecting
music, and how it will affect the future of music.

KVR-9 will be broadcasting MuchMusic -- the global 24-hour,
state-of-the-art, all-music, all-the-time television network -- over the
Internet with the new CUSeeMe technology, currently being developed by
Cornell University and White Pine Software.

KVR-9 -- which is one of the only completely student-operated broadcast
television stations in the United States -- began carrying MuchMusic in
February, and now will take the cutting-edge music channel to another
level.....cyberspace.

Toad the West Sproket will be interacting with their fans via the CUSeeMe
Technology at 3:00pm (Pacific Time), in addition to performing a live
concert at the Terrace in Austin that same evening that will be seen on
CUSeeMe on the Internet (8pm Pacific Time).

Laurie Giddins, Senior Vice President of marketing and business development
for Rainbow Programming Holdings, Inc. -- which launched MuchMusic in the
United States last year -- comments, "MuchMusic reallizes that Austin is
becoming one of our nation's 'hot beds' for live music, and we were able to
expand our exposure with KVR-9 in Austin through this new computer
technology."

According to KVR-9 Programming Director Jay Ashcraft, "MuchMusic from the
outset has been ahead of their time in terms of interactivity and program
philosophy. It has the type of cutting-edge programming that today's music
culture appreciated and can identify with. We were looking for an
alternative to what was currently available in music television, and our
search and demand has been met with MuchMusic."

This pilot project was conceived by students to merge cutting-edge
technology. Ashcraft added, "Our next step will be to implement Apple
Computer's Quicktime Conferencing. Computer-literate students will be on
their Macintosh computers watching MuchMusic while they work. It only seems
fit for students to do it first. MuchMusic, Apple and Cornell University
have proven to be on the edge with vision." MuchMusic features the most
diverse playlist of music programming available today: rock, rap, pop, re
ggae, country, folk, alternative, and worldbeat.

Celebrating ten years of music television in Canada (reigning as its
premiere music channel), MuchMusic's unique style of music television is now
seen arokund the world. MuchMusic is currently delivered to more than 3
million U.S. subscribers, and is di stributed in South America and
syndicated to Asia and Europe. In addition, the channel has recently joined
the Internet with a site on the World Wide Web. MuchMusic was launched in
the United States by Rainbow Programming in July of 1994.

Rainbow Programming Holdings, Inc., a wholly-owned subsidiary of Cablevision
Systems Corporation, is at the forefront of nich cable programming.
Celebrating 15 years of programming leadership, Rainbow delivers high
quality sports, entertainment and news to millions of subscribers. Rainbow
manages the operations of AMC, Bravo, THe Independent Film Channel,
MuchMusic, Prime Network, NewSport, the SportsChannel Regional Network and
News 12.

Contact: Jeff Albright of the ALBRIGHT ENTERTAINMENT GROUP (818)508-6874
Fax:(213)850-5508

Jay Ashcraft, Program Director TSTV
204 West 44th Street
Austin TX 78751-3705

Land Vox 512.459.1366
Portable Cell 512.461.7626 then 201.802.7787
Fax 512.71-1576
CUSeeMe Relector: 128.83.108.10
E-mail ashcraft@uts.utexas.edu
WWW/Gopher feedback to ashcraft@uts.cc.utexas.edu
Web: http://www.utexas.edu/depts/output/tstv.html